For my business it is not going to be a main one. I would like to do it as a side job to have extra money on the side. Also just to do what I want with photos and be more art like than photo. For side projects I would do family photography and portraits. I would advertise by social media, have cards and leave behinds. I would do two to three portraits a months. I would be based in the Austin and surrounding area.
For equipment I would upgrade my camera to a Canon EOS 5D mark 4 and buy a new lends. Buy a flash and have a reflector. Also I would get a new bag to store everything.
I would charge $300 for a 1 hour and add $50 for every hour.